Instead of playing the blame-game targeting politicians for the development of the country whom ironically voters elect to form the Government. Ravi believes that we need to first self-reform ourselves then only come forward to reform the society. If we are materially satisfied then surely we can make this world a happy place by focussing on spiritual well-being. As we are materially not happy so everyone whether politician, fake babas, religious gurus or businesspersons are taking undue advantage of us. People who are materially satisfied need to form a political party. Mantra should be ‘Don’t hate politics; hate corrupt politicians’
Unfortunately many intellectual feel that present day politics has become dirty and we should avoid dirtying our hands.
As we know politics is another form of social service and the only difference between social service and politics is that politicians have access to taxpayers’ money and borrowed international funds for public welfare but social workers lack funds. These public funds instead of using for public welfare, corrupt politicians divert for self-welfare. If we help honest people to reach the State Legislative Assembly or Parliament, then we can at least stop misuse of public and borrowed funds and can have control over natural resources which politicians and businesspersons are exploiting for their greed.”
All awaken citizens and intellectuals in the country should come forward to form and register a political party at regional and national level. Campaigning and canvassing should be solely based on merits, issue based and positive campaign without getting involved in any controversy with already established and reputed political parties. Candidates would be selected based on their profile, past experience, character and reputation. There should not be any criminal charges or cases pending against any candidates; money should be spent to a bare minimum; core issues relating to farmers and poor people should be highlighted during the election campaign.
The principles of Bhagwat Geeta (Karma philosophy and welfare meditation); Chanakya-Chandragupta’s economic & political teachings; and modern business, marketing, administration & management strategies can be adopted and adapted to manage this newly formed political party.
Ambitiousness of candidates and party workers should be taken care as this is one of the main reasons for the failure and break-up of many political parties.
Five teams can be formed such as:
Chanakya Team (kingmakers or strategists or intellectuals) comprising of retired judges, army personnel, professors, principals, doctors, lawyers, bankers, financial consultants, engineering graduates from IITs and other renowned Universities, business & management professional graduates from IIMs serving in MNCs and big corporate houses, architects, authors, celebrities, sportspersons, etc. These persons should not have any ambitiousness and interest in holding any political position at least for initial five years. Their role as strategists would be crucial in guiding and enlightening the ambitious aspiring leaders to reform the society. The mantra of Chanakya Team should be ‘Don’t hate politics, hate corrupt politicians.’
Chandragupta Team (leaders or aspiring politicians who want to hold portfolio as a minister). Persons who are already leaders in their professional or business life such as managing directors, chief executive officers (CEO) of big corporates, social workers, activists, principals, teachers, retired army officers, ex-captain of sports team, etc. who are financially secured and not making politics as career for earning money, having clean image and want to serve the public through welfare meditation.
Financial supporters or investors or businesspersons neither having time nor interest in becoming part of Chanakya Team or Chandragupta Team but willing to financially support the new political party and smart village projects with twin benefits; for their long-term business sustainability and to reform the society by helping farmers, poor people and their children.
Social reformers having expertise in fields relating to public welfare, e.g. education, healthcare, tourism, organic and herbal farming, infrastructure development, construction, import-export, defence, etc. who can make plans and policies to remove poverty and illiteracy from the country.
Grass root workers or volunteers; school and college students, Ashram volunteers, activists, NGO workers, Corporate employees, etc. Apart from helping in the implementation of smart village projects, they can work on a part-time basis by directly or indirectly interacting with voters under the guidance of Chanakya, Chandragupta and Reformer team. Initially, they can educate and convince voters about the importance of electing a deserving honest candidate to rule the State or the Country. Later on, they can keep an eye on the implementation of development projects.
The strategists or Chanakya Team of ‘Human Welfare Party’ after consulting Indian Institute of Management (IIM) graduates should suggest contesting elections professionally applying modern-day concepts and methods for advertising, publicity, sales, marketing & promotion; business management and administration, and project implementation strategies to give the best value to voters for their votes.
AIDA principles for promotion and publicity that is, ‘Awareness, Interest, Desire and Action’ can be adopted. Awareness about candidates of Human Welfare Party associated with Farmers Welfare Society, to arouse Interest of voters based on candidates’ profile and clean image to create Desire among voters to vote for honest candidates based on their credentials and finally taking Action on the Election Day to cast a vote in favour of our party’s candidates.
Four Ps; Product, Place, Promotion and Price factors of Sales & Marketing propounded by renowned international Marketing Guru Mr Philip Kotler can be kept in mind. That is Product, a qualified and honest candidate with a clean image. Place, a candidate who is well versed with the local area and its issues. Promotion, to promote the candidate using AIDA principles. Price, need to highlight to the voters that if they elect a wrong candidate which they have been doing in the past, then such elected politician can misuse public funds for self-welfare rather than for public welfare so electing a bad candidate is going to cost high in the long run particularly to next generation.
Maslow’s motivational theory to select candidates who are at self-realisation stage of their life and willing to serve the public through welfare meditation route should be observed. This is to ensure that the primary motive of the candidate in joining politics should be for social service and not for greed, ambitiousness for power, to hide criminal activities and to get VIP security.
The objective is to elect politicians or leaders with high integrity who can use the taxpayers’ funds and borrowed funds form World Bank, International Monetary Funds and International Financial Institutions judiciously and transparently which so far all political parties have failed since independence.